Seafolly

 

1975

“Peters Folly” started by Peter and Yvonne Halas in their offices in Foveaux St, Surry Hills. In
August 1975, they make their first delivery to Myer – an order of $267.

1979

“Peters Folly” rebranded as Seafolly.

1984

Genelle Walkom appointed as Head Designer for the swim line, which she still designs to this
day. Seafolly win a Fashion Industry Award for its Active wear range.

1988

Seafolly wins a second Fashion Industry Award for its Active wear range.

1996

Seafolly stops the Active wear range to focus on Swim.

1998

Anthony Halas steps up as CEO of Seafolly, and ends the sales of their ‘Private Label’ brand to focus on Seafolly.


2000

The Sydney Olympic Committee award Seafolly the license to produce promotional swim and active wear for the games.

2005

Seafolly wins Marie Claire’s Reader’s Choice ‘Best Swimwear’ Award

2007

Seafolly wins a second Marie Claire’s Reader’s Choice ‘Best Swimwear’ Award


2009

Seafolly acquires Sunburn, a multi brand swimwear retailer.
Seafolly wins another Marie Claire’s
Reader’s Choice ‘Best Swimwear’ Award

2011

Seafolly opens first flagship retail store in Singapore, and wins another Marie Claire’s Reader’s Choice ‘Best Swimwear’ Award.

2013

Seafolly opens first flagship retail store in the USA.

2014

L Catterton Asia acquires 70% share of Seafolly, with the remaining 30% staying within the Halas family.

2015

120 staff move to the new offices at The Mill, behind the Grounds of Alexandria.

2016

Seafolly launches the new resort swimwear label, miléa.

2017

L Catterton Asia aquires Maaji to sit alongside Seafolly in their lifestyle portfolio.

www.seafolly.com 

Seafolly Broome Book 2017